• Mercedes-Benz anchors Monterey with a Future Classics Auction House.
  • A one-of-one 1938 Mercedes-Benz 540K Streamliner will lead the Pebble Beach Tour d’Elegance.
  • Mercedes-Benz opened a MANUFAKTUR Made to Measure Hub at its new studio in Beverly Hills.

The 1938 Mercedes-Benz 540K Streamliner leading the Tour d’Elegance. A near-twin of LeBron James’ personalized Mercedes-Maybach S 680 on the lawn. And a 1905 American Mercedes sharing space with the latest AMG hypercars. Mercedes-Benz is turning Pebble Beach Automotive Week 2026 into a rolling story about what its past and future collectors will care about.

Across Monterey Car Week, the brand leans into “future classics” while celebrating 140 years since the Benz Patent-Motorwagen...

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