- Ford priced the Fathom at $29,945 with destination included.
- It’s the first vehicle on Ford’s Universal EV Platform; prototype builds at Louisville start in the first quarter of 2027.
- Base trucks are rear-wheel drive with a lithium iron phosphate battery; an optional front motor and larger pack add AWD.
Ford’s disguise team gave the Fathom two graphics to wear around Las Vegas: “Camo Off in 2027” and “This Changes Everything.” Bold words for a truck still hiding under black-and-white wrap in the desert heat. The camouflaged prototypes were out for hot-weather testing.
Ford’s electric truck carries a sticker of $29,945 out the door, or $28,350 before the $1,595 destination charge. That slots the upcoming Fathom below a gas-powered Maverick in many configurations and puts early pressure on the sub-$30,000 electric truck class before that class even exists at scale.
4
Source: Ford
The Fathom rides on Ford’s Universal EV Platform, an architecture the company first detailed in 2025 for a wave of more affordable electric models. It is the first vehicle to use that platform.
Base trucks get rear-wheel drive and a standard lithium iron phosphate (LFP) battery, chosen for its lower cost over the nickel-based chemistry in pricier packs. A second front motor and a larger battery, likely a different chemistry, will be optional for buyers who want all-wheel drive.
Ford vice president of advanced development Alan Clarke has confirmed two battery sizes and a longer-range configuration that targets roughly 300 miles of driving on a full charge. The cheaper, sub-$30,000 trim will likely land short of that 300-mile mark, a trade-off buyers make for the lower sticker price while final EPA ratings are still pending.
Fleet and commercial buyers are the explicit target here, not just weekend drivers cross-shopping an affordable electric truck against a Maverick Hybrid. Five-passenger seating and more interior space than a Toyota RAV4 suggest Ford wants this truck doing both daily work and family duty.
Every Fathom, regardless of trim, comes with BlueCruise hands-free driving, bidirectional power, wireless Apple CarPlay and Android Auto, a digital key, and embedded Apple Maps for built-in navigation. That is a stronger standard tech list than most trucks offer at triple the price.
Bidirectional charging means the truck’s battery can push power back out, useful for running tools on a job site or keeping the lights on at home during an outage. It is the kind of feature that matters more to a contractor than a commuter, which tracks with Ford’s fleet-first pitch.
The Las Vegas drive comes as a staged follow-up, with Jim Farley sharing the camouflaged trucks and their slogans on social media only weeks after Ford formally announced the Fathom name and its $29,945 starting price.
Prototype builds begin at Ford’s Louisville Assembly Plant in Kentucky in the first quarter of 2027. Customer deliveries follow later that year as a 2028 model.
Orders open in early 2027 too, right alongside those first prototype builds. Anyone curious about Ford Fathom pickup price details or trim breakdowns has a few months yet before Ford locks anything down for real buyers.
The Louisville plant itself is being retooled specifically for this production system, not just repurposed. Ford is betting the Fathom validates a manufacturing approach it can reuse across cheaper EVs down the line. Will “This Changes Everything” hold up once the camo actually comes off?
Motor1’s Take: The Fathom’s $29,945 sticker with destination makes it one of the first electric pickups that looks truly attainable. Standard hands-free driving and bidirectional power suggest Ford wants fleets to see value beyond the window sticker. If range and capability land where Ford hints, this truck could reset expectations for entry-level EV work rigs.
Read the full article here
