Right now, the entire NASCAR garage is wondering if Busch will be able to return to winning ways once again. As a two-time champion and the driver with the most wins across three NASCAR national series, Kyle Busch is the topic of discussion in nearly every debate. As his RCR deal comes to an end, NASCAR insider Matt Weaver thinks he might still have a chance—just not in the conventional manner.

Kyle Busch may not get his mojo back but he still has a chance

Even though Busch might not be able to outperform everyone on the grid like he used to, his brand value is good enough for the teams who might have a potential opening. Weaver thinks that the teams would want to double down on his fandom and use his marketability to their advantage.

Advertisement

“I still think you do it on the hopes that, you know, you’re going to sell some diecast, you’re going to sell some t-shirts, you’re going to do business, and maybe the runway is so short for either of those two teams because of the future they have coming behind them.

“I still think that if you’re a team that has a race-winning caliber seat open, you owe it to your partners, to the industry itself, to try to give Kyle Busch that one more chance to prove he’s still KFB because the industry needs it.”

What Weaver says is true to a certain extent. In NASCAR, a driver is more than a competitor. He brings with him a whole package of sponsors and fandom that indirectly helps the teams. Throughout his career, Busch has made around $100 million from racing awards and endorsements. If not through race results, then through his following, a driver is a huge asset to any team as long as his racing is good enough.

Read the full article here

Leave A Reply