Golfweek is teaming up with Play Golf Myrtle Beach and Coastal Carolina University on an exciting new event designed to connect innovators, investors, industry leaders and students.
Dubbed the eMYRge Golf Tech Accelerator Challenge, this three-day event in the “Golf Capital of the World” will take place at the HTC Aspire Hub, which is in downtown Myrtle Beach, South Carolina.
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The Myrtle Beach area is known for its golf and this initiative is also helping shape its future for innovation and industry in the golf space.
The event, scheduled for Oct. 6-8, 2026, will “bring together entrepreneurs, early-stage innovators, emerging growth companies, investors, industry leaders, students and media to explore technologies and business models shaping the future of the golf industry,” according to organizers.
More information: eMYRge Golf Tech Accelerator Challenge
“If you spend any time in the Myrtle Beach area, you soon understand how creative, innovative, and collaborative our community is,” said Jenny Halstead, Executive Director, eMYRge. “GTAC is another program that helps position eMYRge as a place where new ideas and technologies take shape, and that benefits our entire region over the long run.”
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The program, made possible through a Relentless Challenge grant from the South Carolina Department of Commerce, aims to support initiatives that strengthen entrepreneurship, innovation and economic development across the state.
During the event, brands will present their innovations in the golf space, including performance technology, digital platforms, golf course operations, customer experience and golf tourism.
“Myrtle Beach has long been recognized as the Golf Capital of the World, and the Golf Tech Accelerator Challenge represents an opportunity to help shape the future of the game right here in our community,” said Ryan Cannon, Executive Director, Golf Tourism Solutions. “By bringing entrepreneurs, innovators, students and industry leaders together, we can accelerate ideas that strengthen both the golf industry and our regional economy.”
Coastal Carolina’s role will be to connect its students with these entrepreneurs and industry leaders.
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“This collaboration reflects Coastal Carolina University’s commitment to preparing students for the industries shaping our future,” said James J. Winebrake, Ph.D., president of Coastal Carolina University. “By engaging with entrepreneurs and innovators through the Golf Tech Accelerator Challenge, our students take bold steps in their educational development, gaining firsthand exposure to the emerging technologies and professional networks that drive innovation in our region and beyond.”
Golfweek is the event’s production and media partner for coverage before, during and after the event.
“Supporting innovation is essential to the long‑term health of the golf industry, and that’s why initiatives like the eMYRge Golf Tech Accelerator Challenge matter to Golfweek,” said Kendra Leopold, Golfweek’s Director of Strategic Partnerships. “Through Golfweek’s national coverage of this event and partnership in planning, we’re proud to help elevate these innovators and further reinforce Golfweek’s commitment to driving the game forward.”
This article originally appeared on Golfweek: Golfweek, Play Golf Myrtle Beach team up on eMYRge Golf Tech Accelerator Challenge
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