- Ferrari’s net revenue rose by seven percent to €7.1 billion last year.
- The yearly competitive award for employees in Italy is up to €14,900.
- Ferrari is already sold out for 2026 and most of 2027 as well.
Ferrari did not set a sales record last year, but it wasn’t far off. With 13,640 vehicles shipped to customers, it missed matching its 2024 result by just 112 units. However, an automaker’s success isn’t measured solely by the number of vehicles it sells each year. Since the Prancing Horse builds some of the most expensive cars on the market, profit margins are crucial to the company’s performance.
Even though it sold fewer cars in 2025, Ferrari generated more money than the year before. Net revenues rose seven percent to €7.1 billion, while operating profit jumped 12 percent to €2.1 billion. The company’s employees are now cashing in on the Prancing Horse’s success with record annual bonuses.
Speaking with the media during the Q4 earnings call, Ferrari CEO Benedetto Vigna revealed that workers in Italy are eligible to receive a yearly competitive award of up to €14,900, or nearly $18,000 at current exchange rates. That’s enough to buy a new car, and ideally, for Stellantis, a Fiat Grande Panda (€14,950 in Italy) to keep the money within the family. Around 5,000 people work for Ferrari in the country shaped like a boot.
Ferrari is optimistic about the future. It has already sold out its 2026 production, and order books are nearly full for 2027 as well, according to the CEO. Several new models are on the horizon, including the electric Luce, which premieres this year alongside four other vehicles. No fewer than 20 new cars will arrive by the end of 2030.
Although Luce is ushering in change in Maranello, 80 percent of Ferrari’s models will still feature a combustion engine by the end of the decade. The company estimates that pure ICE cars will account for 40 percent, hybrids for another 40 percent, and EVs for the remaining 20 percent.
Ferrari believes combustion engines have not yet peaked and will continue updating its V6, V8, and V12 to deliver more performance while meeting increasingly stringent emissions regulations. Even the F80’s record of 296 horsepower per liter from its V6 engine could be surpassed, according to Chief Research & Development Officer Ernesto Lasalandra.
Offering a wide range of ICE models alongside an inaugural EV should keep most customers satisfied, at least those who can afford a new Ferrari. It’s reasonable to assume the not-an-SUV Purosangue will eventually gain a plug-in hybrid setup with a smaller engine, while another pure ICE model is also a safe bet.
Photo by: Ferrari
Motor1’s Take: Ahead of the Luce’s world premiere on May 25, Ferrari’s combustion-engine lineup remains strong. Although purists are skeptical about the brand’s first EV, it should attract new customers. Traditional buyers will continue choosing gasoline-powered models, giving the lineup the best of both worlds.
With healthy prospects for the years ahead, Ferrari’s employees can also look forward to earning a share of the company’s success if the sales momentum continues.
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