DAYTONA BEACH, Fla. — NASCAR and Night, a next-gen media and entertainment company supporting the careers and business ventures of the world‘s top creators and artists, today announced the launch of the NASCAR 25 Creator Series, a first-of-its-kind in motorsports competitive streaming series designed to bring the excitement of NASCAR 25 to millions of gaming and motorsports fans worldwide.
The Creator Series features eight of the most influential streamers and gaming personalities, who collectively reach tens of millions of fans across Twitch, YouTube, TikTok and Instagram. Competing across a four-event series from October through February, these creators will test their skills behind the wheel:
- TimTheTatman
- CouRageJD
- YourRAGE
- Emiru
- ExtraEmily
- Agent00
- RayAsianBoy
- StableRonaldo
Each race will stream live on creator channels and NASCAR‘s Official Twitch, with a master NASCAR broadcast featuring commentators and professional drivers for a “RedZone-style” viewing experience.
Mamba Smith leads the broadcast and will host every race from the main NASCAR channel, while Carson Hocevar joins as a guest driver for the first event. Hocevar, who regularly streams on Twitch, continues to bridge the gap between real-world racing and digital entertainment.
Launching on Oct. 29 following the release of NASCAR 25 from iRacing Studios, the NASCAR 25 Creator Series will feature multiple races per event and celebrate standout performances with season-end accolades, including Most Valuable Driver. Fans also can participate by voting for their favorite driver throughout the season and more. Competitors will vie for a $100,000 team grand prize, with an additional $20,000 distributed in performance bonuses at the end of the season.
Fans can expect:
- 32 live streams across creator channels
- 100+ social activations including highlights, behind-the-scenes content and fan clips
- NASCAR.com coverage and exclusive NASCAR social posts including an official broadcast on NASCAR‘s Twitch channel
- Custom creator racing suits, on-stream assets, and immersive fan experiences
“The NASCAR 25 Creator Series is about connecting the next generation of fans to the sport through the voices and personalities they already love online,” said Nick Rend, NASCAR VP, Interactive & Emerging Platforms. “By bringing together top-tier gaming talent with NASCAR‘s high-speed action, we‘re creating an entertainment experience unlike anything else in motorsports.”
“Over the last ten months we‘ve worked closely with NASCAR to help them better connect with younger audiences online,” said Reed Duchscher, Night Founder & Chief Executive Officer. “The NASCAR 25 Creator Series is a first-of-its kind sports initiative that puts personality and entertainment first.”
The NASCAR 25 Creator Series debuts at 2 p.m. PT//5 p.m. ET on Wednesday, Oct. 29. Fans can tune in live on Twitch, follow the conversation on social media with the hashtag #NASCARCreatorSeries, and check out additional clips and coverage on the NASCAR 25 game channels on X and Instagram after the stream.
The NASCAR 25 Creator Series marks the latest effort by NASCAR in the gaming space, where its audience continues to grow across a variety of platforms reaching over 25 million unique players YTD.
- NASCAR World in Driving Empire on Roblox has generated more than 7 million hours of engagement time with players completing 35 million NASCAR races this year.
- Last month, NASCAR won two Roblox Innovation Awards for Best Racing Experience and Best Collaboration with developer Voldex.
- The sanctioning body launched five custom tracks in Fortnite‘s Rocket Racing achieving No. 1 for top rated, No. 1 for most played and No. 1 for new content in each respective drop.
- NASCAR on Forza set a record for most successful Motorsports Live activation in the history of the franchise.
- The eNASCAR Coca-Cola iRacing Series grew its viewership by 35% YoY.
- NASCAR‘s Twitch (+30%) and Discord (+45%) channels have both grown YoY.
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