Lincoln is reportedly developing a rugged, body-on-frame SUV based on the Ford Bronco.

The new model could arrive around 2029 and target luxury off-roaders such as the Mercedes G-Class and Land Rover Defender

A starting price of roughly $70,000 is reportedly being discussed, potentially making it dramatically cheaper than the G-Class.

Lincoln already has a lineup made up entirely of SUVs, but Ford’s luxury brand may be preparing to add something considerably more rugged. According to a new report, Lincoln is developing a body-on-frame SUV based on the Bronco that could take aim at the Mercedes-Benz G-Class and Land Rover Defender.

This isn’t the…

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