Since the departure of long-time partner FedEx, Denny Hamlin and Joe Gibbs Racing have welcomed several new partners to the No. 11 Toyota. Of note, Progressive signed on in a major deal that will have the insurance company back Hamlin in 18 races this year.
JGR has now announced the addition of Bob’s Discount Furniture, a U.S.-based furniture store with its headquarters in Newington, Connecticut. They have roughly 150 stores across the country, primarily in the Northeast, Mid-Atlantic, Midwest, and West Coast regions.
This is a multi-year deal with the company’s first race set for August 3rd at Iowa Speedway. It’s unclear how many races they will sponsor this year. The official paint scheme will be revealed on Thursday, July 17th in Winston-Salem, North Carolina. The location will be the grand opening of a new Bob’s Discount Furniture store.
Hamlin already has three wins in 2025, tied for the most among all drivers. After crashing in the battle for the Daytona 500 win, he went on to win at Martinsville, Darlington, and Michigan — all with three different sponsors. Hamlin has carried four different primary sponsors this year. In addition to Progressive, he has raced with National Debt Relief, SportClips, Yahoo colors.
He recently missed the Cup race in Mexico City following the birth of his son, which was the first Cup race the veteran driver has missed in about eleven years. Despite that, he remains fifth in the regular season standings.
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