Ford priced the Fathom at $29,945 with destination included.

It’s the first vehicle on Ford’s Universal EV Platform; prototype builds at Louisville start in the first quarter of 2027.

Base trucks are rear-wheel drive with a lithium iron phosphate battery; an optional front motor and larger pack add AWD.

Ford’s disguise team gave the Fathom two graphics to wear around Las Vegas: “Camo Off in 2027” and “This Changes Everything.” Bold words for a truck still hiding under black-and-white wrap in the desert heat. The camouflaged prototypes were out for hot-weather testing.

Ford’s electric truck carries a sticker of $29,945 out the door, or $28,350…

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