What started as a clever brand activation has quickly matured into one of the most buzzworthy campaigns on the PGA Tour. The 2025 Jani-King Spring Clean Challenge wrapped up this spring with Team Big Dawgs, featuring one of golf’s top competitors, Sepp Straka, alongside his former college teammate at the University of Georgia, Greyson Sigg, clinching the top spot. Over the season-long contest, the duo earned top honors among a competitive field of pros and their caddies.
Now in its second year, the Spring Clean Challenge isn’t just about sponsor exposure, it’s about bringing some extra fun and cash incentives to the grind of Tour life. Organized around a select set of 10 PGA Tour events, including two majors and two signature events, the challenge rewards performance and consistency. This year, bonus payouts totaling $137,500 were distributed based on FedEx Cup points earned by each team across the stretch.
Each team was anchored by two pros and their caddies. The latter proudly displayed the bright green Jani-King golf towel, a now well-known symbol of the campaign. The towel represents more than just commercial cleaning however, it has become a signifier of fresh starts, professionalism and performance.
This year’s featured teams included:
- Team Big Dawgs: Sepp Straka and Greyson Sigg with caddies Duane Bock and Jeff Willett.
- Team No Beauge’s: Tom Hoge and Beau Hossler with caddies James Edmondson and Jon Turcott
- Team Island Time: J.T. Poston and Patton Kizzire with caddies Aaron Flener and Dean Emerson
The challenge was hosted by former Tour pro and current golf media personality Colt Knost, who brought his signature humor and insider insight to the campaign.
A clean sweep for the Big Dawgs
It was consistency and clutch play that separated Straka and Sigg from the pack. With strong performances throughout the designated events, they took home the win, each earning a $30,000 bonus, with their caddies receiving $5,000 each and custom trophies. It also marked Duane Bock’s second challenge victory, reinforcing his role as a Jani-King towel standard-bearer on the Tour.
The business behind the towel
Jani-King, a global leader in commercial cleaning services, continues to innovate in the sponsorship space by turning the spotlight not just on the pros, but on the often-unsung heroes of the Tour: the caddies. The Spring Clean Challenge celebrates the teamwork, resilience and behind-the-scenes dedication that drive winning results.
As Jani-King looks ahead to future campaigns, the towel is quickly becoming a staple of the Tour, offering a subtle reminder that great things happen when everything is cleaned up and dialed in.
To learn more about how Jani-King innovates on and off the course, visit https://www.janiking.com.
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