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On March 3, Sports Business journalist Blake Avignon took to X to report that there are growing concerns within ESPN over how WWE has done since moving to the platform.
“Sources: Inside @ESPN , there’s chatter that @WWE ’s transition into the network’s ecosystem hasn’t been seamless. One person described it as a “DNA mismatch”, adding that WWE leadership has yet to make a unified push to correct the shortcomings,” he reported.
According to Avignon, the concerns go beyond this, and the slow early WrestleMania ticket sales haven’t eased the situation.
“That unease, according to another source, extends beyond distribution. Early #WrestleMania42 ticket movement hasn’t inspired confidence, they said, viewing it as a sign the current strategy may not be landing as intended,” he further added.
Notably, the first hour of WrestleMania 42 will air live on ESPN’s linear channels before shifting exclusively to ESPN Unlimited. However, the move is believed to underscore the evolving nature of the new distribution model.
WWE’s restriction on WrestleMania watch parties also a concern for ESPN
Earlier it was reported that WWE has directed local businesses in Las Vegas not to broadcast WrestleMania 42 and have watch parties. The establishments were told that this is a new policy put in place for businesses within 50 miles of the event in order to increase ticket sales.
However, Blake Avignon reported that one source in ESPN described it as a “self-inflicted deterrent.” According to the source, if fans opt out of WrestleMania 42 due to high prices and watch Night One of the show locally and it delivers; it could generate buzz to drive sales for Night Two.
The same source also pointed out that there is a growing disconnect between TKO President Mark Shapiro and the everyday WWE consumer.
Last year, TKO President Mark Shapiro discussed WWE’s live event pricing strategy. He indicated the prices could remain high given how the company is still not on the level of UFC in terms of profitability per fan.
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