Cracker Barrel new NASCAR Cup series race title sponsor in Nashville

The NASCAR Cup Series race at Nashville Superspeedway will be called the Cracker Barrel 400.
Cracker Barrel Old Country Store replaces Ally Financial as the title sponsor in a multi-year deal.
The race is scheduled for June 1st, 2025, at 6 p.m. CT.
This marks a return to NASCAR sponsorship for Cracker Barrel, who previously sponsored the Cracker Barrel 500 in Atlanta.

The NASCAR Cup Series race at Nashville Superspeedway has a new title sponsor which is familiar to Tennessee − Cracker Barrel Old Country Store.

The Cracker Barrel 400 is set for June 1 (6 p.m. CT, Amazon Prime Video, PRN) at the 1.33-mile concrete oval track located in Lebanon.

Cracker Barrel replaces Ally Financial, which served as title sponsor for the first four years of the race. Cracker Barrel signed a multi-year deal to serve as the race’s title sponsor.

Fifty-one Cracker Barrel stores are located in Tennessee. The original Cracker Barrel store, which opened in 1969, is just over 10 miles from the Nashville Superspeedway. Cracker Barrel is headquartered on a 98-acre campus in Lebanon.

“This partnership with Cracker Barrel is a landmark for Nashville Superspeedway and Middle Tennessee,” Nashville Superspeedway general manager Matt Greci said in a release. “Cracker Barrel started here in Lebanon, and its growth into a national brand reflects the strength of this community. Pairing that legacy with our NASCAR Cup Series weekend reinforces our shared commitment to putting our guests at the center of everything we do, making this race a true celebration of home.”

A new entitlement partner’s race logo will be unveiled at a news conference Thursday when the official announcement is made at Gibson Garage in downtown Nashville.

The are 660 Cracker Barrel locations in 44 states.

This is not Cracker Barrel’s first time to sponsor a NASCAR Cup Race. The Cracker Barrel 500 was run as the fourth Cup Series race of the season at Atlanta Motor Speedway from 1999-2001.

“Over 55 years ago, we opened our doors in Lebanon, and this partnership with Nashville Superspeedway feels like a homecoming,” Cracker Barrel chief marketing officer Sarah Moore said. “Middle Tennessee is foundational to our beginnings − country hospitality, hard work and a commitment to putting people at the heart of everything we do. The Cracker Barrel 400 lets us share that with NASCAR’s global audience while honoring the community where it all began.”

Speedway Motorsports is the leading marketer and promoter of motorsports entertainment, which operates Nashville Superspeedway and other top-tier facilities.

“Cracker Barrel and Speedway Motorsports both bring people together − whether over a meal or at the track,” said Kevin Camper, executive vice president and chief commercial officer for Speedway Motorsports. “This multi-year partnership ties Cracker Barrel’s iconic brand to our sport’s foundation. It’s an honor to showcase their story to fans across the country.”

The Cracker Barrel 400 NASCAR Cup Series race will be part of a tripleheader weekend at Nashville Superspeedway. The Rackley Roofing 200 NASCAR Craftsman Truck Series race will kickoff the weekend on May 30 at 7 p.m. followed by the Tennessee Lottery 250 NASCAR Xfinity Series race on May June 1 at 6:30 p.m.

Last year, Joey Logano won the Ally 400, John Hunter Nemechek won the Tennessee Lottery 250 and Christian Eckes won the Rackley Roofing 200.

Reach Mike Organ at 615-259-8021 or on X @MikeOrganWriter.

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