Castrol and Brainbox found thrill needs three peaks at once: physical stimulation, cognitive engagement, and excitement winning out over fear.
A McLaren Artura GT4 session produced the strongest thrill signature.
Riding as a passenger in the JPLM produced fear signatures.
Castrol has published a brain-and-body study on driving that tries to pin down why some laps feel electric while others just feel quick. The company wired up drivers with brain, eye, heart, and skin sensors across five closed-course runs, then had UK-based neuroscience firm Brainbox sift the data to separate thrill from fear.
The main takeaway cuts across a common assumption in…
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