BMW pushed a Spider-Man clip into car infotainment screens without an explicit opt in.
Owners say the surprise pop up feels like ad supported hardware inside a premium car.
BMW calls it a festive animation, but many drivers see a third party movie promotion.
BMW pushed a Spider-Man: Brand New Day animation straight into owners’ central Control Displays, and many of them say they were never asked first. The clip was baked into BMW’s native infotainment software and ran from July 27 to August 10 in more than 70 countries, a rollout Hollywood trade coverage, including The Hollywood Reporter, tracked alongside the film’s broader marketing blitz.
Scre…
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