Genesis is going big. The luxury automaker has officially unveiled the new GV90, its first full-size, three-row SUV and the largest model in the brand’s lineup. Based on the Neolun concept that debuted in 2024, the GV90 brings much of that concept’s dramatic design and lounge-like interior into production.

The GV90 will be offered in two versions: the conventional GV90 and the fancier GV90 Neolun. The latter gets Genesis’ new Neolun Arch Gate, which replaces the traditional B-pillar with a hidden structural design and independently opening coach-style doors.

What’s new? The 2027 GV90 is Genesis’ first full-size flagship SUV, bringing the…

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