Manchester United are closing in on a major new commercial agreement, with the club understood to be in advanced talks with Betway over a lucrative training kit sponsorship deal from next season.
The proposed agreement would see the betting company’s logo appear on Manchester United’s training wear and across official media content released from Carrington.
Advertisement
Talks between both parties have been progressing for months, with club executives now hopeful of finalising a multi-year arrangement in the near future.
United have been without a dedicated training kit sponsor since their partnership with Tezos expired in June 2025.
That previous agreement reportedly earned the club around £24 million annually, and United deliberately resisted rushing into a replacement deal below their expected valuation.
The wait now appears set to pay off, with the proposed Betway partnership expected to rank among the most valuable training kit sponsorships in football.
Sources close to the negotiations believe the agreement could exceed £18 million per year, highlighting the continued commercial strength of the Old Trafford club despite mixed fortunes on the pitch in recent seasons.
Advertisement
United are said to have held discussions with several companies over the last 12 months before narrowing their focus towards Betway.
The club reportedly considered both financial value and long-term commercial compatibility before advancing negotiations.
Betway already has extensive ties within English football and remains one of the most recognisable betting brands connected to the Premier League.
The company previously sponsored West Ham United’s match shirts and has also secured commercial partnerships with clubs including Manchester City, Arsenal and Brighton & Hove Albion.
The move comes at a significant time for gambling sponsorships across English football.
Advertisement
Premier League clubs previously voted to remove betting companies from the front of matchday shirts from the start of the 2026-27 season.
That upcoming restriction has led many gambling firms to pursue alternative commercial opportunities such as training kit branding and regional partnerships.
Manchester United’s commercial department have remained active on several fronts in recent months as the club continue attempts to maximise revenue streams.
Discussions over a new sleeve sponsor are also ongoing ahead of the expiry of the current agreement with DXC Technology.
Champions League qualification is also believed to have strengthened United’s negotiating position during recent talks with sponsors.
Advertisement
Club executives reportedly feel vindicated for waiting rather than accepting lower offers during the past year.
If completed, the Betway agreement would represent another major commercial deal under the current structure involving co-owner Jim Ratcliffe and the Glazer family.
The agreement would also underline how valuable Manchester United’s global reach remains despite continued uncertainty around performances on the pitch.
Read the full article here
