3 Reasons why Tiffany Stratton was crowned as the new WWE Women’s United States Champion

”
], { type: “text/html” }
);
const iframe = document.createElement(“iframe”);
iframe.src = URL.createObjectURL(blob);
iframe.style.cssText = “width:100%;height:100%;border:0;”;
container.appendChild(iframe);
attachIframeMessageListener(iframe);
}
const observer = new IntersectionObserver((entries, obs) => {
const entry = entries[0];
if (entry.isIntersecting) {
obs.unobserve(entry.target);
requestIdleCallback(() => {
initWidget(entry.target);
}, {
timeout: 200
});
}
}, {
root: null,
rootMargin: “300px 0px”,
threshold: 0.01
});
requestIdleCallback(() => {
$all(“.nl-inline-form-container”).forEach((c) => {
observer.observe(c);
});
});
})();

Stratton, carrying the mid-card strap on Friday Night SmackDown, would elevate the title to a new level, given that she has long been a face of the promotion and also had a decorated WWE Championship reign.

That said, in this article, we will explore three potential reasons why Tiffy Time was crowned the new WWE Women’s United States Champion after The Showcase of the Immortals, beating the Japanese superstar.

#3. Tiffany Stratton needed a big win

The Buff Barbie returned to the Stamford-based promotion at the 2026 Royal Rumble, entering the traditional Women’s Rumble match as the final entrant and finishing as the runner-up, coming close to earning her ticket to WrestleMania 42. Liv Morgan won the bout, went on to face Stephanie Vaquer at The Showcase of the Immortals, and beat her to become the new Women’s World Champion.

However, this wasn’t the only time Stratton came close to her ‘Mania title match. She also competed in the Women’s Elimination Chamber bout, but fell short of winning. Rhea Ripley won the match, went on to face Jade Cargill at The Show of Shows, and captured the Women’s Championship.

Tiffany is indeed among the few names WWE has been pushing to be the next big star. The Buff Barbie is already a marquee player, and to save her star power, she needed a big win, as she has been losing since her return. Winning the United States Championship was an ultimate saving moment for Tiffy Time.

#2. Giulia’s WWE reign felt stuck

The Beautiful Madness held the Women’s United States Championship for a long time, and her reign wasn’t driving the division anywhere. She kept doing the same things, and her title campaign felt stuck in a loop and surely needed some alteration.

The Japanese superstar losing her title to Stratton would add new direction to the title and could elevate the mid-card strap on Friday Night SmackDown. Meanwhile, even Giulia could build her character by getting engaged in a feud. Tonight, the company sowed seeds of tension between The Beautiful Madness and her manager, Kiana James, who could turn on her, leading to the 32-year-old former champion’s babyface turn.

#1. WWE needed a big moment

World Wrestling Entertainment, under the creative supervision of Triple H and his creative team, is known for delivering shocking title changes and big moments on the weekly post-premium live events show.

The post-WrestleMania edition of the blue brand was indeed a big night for the company, and a title change has added a new layer of excitement to the show. Hence, The Game put the title on Tiffany Stratton, creating a highlight moment on the Friday Night Show.