That said, in this article, we look at four storylines WWE’s Chief Content Officer cannot afford to mishandle before Sunday Night’s Main Event.
#4. Cody Rhodes and Randy Orton’s rivalry
The biggest attraction heading into the show is arguably the personal rivalry between Cody Rhodes and Randy Orton. Orton returned at SummerSlam and cost Rhodes his Undisputed WWE Championship match against CM Punk, immediately creating a major issue between two superstars with a complicated history.
Their September 6 match needs to feel like the payoff to that betrayal rather than simply another premium television bout. The company also has an important…
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