3 Theories why WWE turned Jacob Fatu heel on SmackDown

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#3. To set up a feud with Cody Rhodes heading into WrestleMania

One of the major reasons behind this surprise heel turn could be WWE’s potential plan for a Cody Rhodes and Jacob Fatu feud heading to WrestleMania 42. We are just a few weeks away from the Royal Rumble 2026 Premium Live Event. Following this, the road to WrestleMania will officially kick off.

Considering that Rhodes needs a fresh feud heading to Mania, WWE turned the Samoan Werewolf heel. The actions of Fatu on SmackDown were enough to set the stage for a rivalry between these two stars.

#2. His babyface run fell flat in WWE

Jacob Fatu was introduced as a heel star in the Stamford-based promotion when he joined Solo Sikoa’s group. His domination and aggression in the squared circle were the key reasons behind his rising popularity among fans.

However, when he turned into a babyface star and betrayed Solo Sikoa, the spark seemed to be gone from his character. His heroic run fell flat, and this could be why WWE decided to turn him into a heel star again on SmackDown.

#1. SmackDown lacks good heels

Despite having a stacked roster, Nick Aldis’ show lacks good heel stars. Besides Drew McIntyre and the MFT faction, there is no solid villainous star on Friday Night SmackDown. So, the lack of good heels on the blue brand could be another rationale behind the potential heel turn of Jacob Fatu.

The Samoan Werewolf appears to be a natural heel rather than a babyface star. His feud against Cody Rhodes will further elevate him to new heights as an evil superstar.

Rest assured, the upcoming episodes of SmackDown will be interesting to watch, especially after Drew McIntyre became the new Undisputed Champion. Additionally, Jacob Fatu is also expected to finally disclose the mystery attacker who took him out backstage a few months back.

Also, it will not be a surprise if WWE books a Cody vs. Jacob match for Royal Rumble 2026.